In the modern era, many individuals, businesses and organisations have social media accounts, to share exciting information and updates. In fact, some operate purely on those platforms. For those who want to expand their reach to all internet users, not just the ones with social media accounts, then it is very important that a website […]
Why Does Your Website Need Social Media Links? Read More »
Just like when you’re choosing what colour car you want or what colour to decorate your walls, choosing the right colour scheme for your website is equally as important. You may ask, why? Well, research shows that 62-90% of snap purchase decisions are driven purely by the perception of colours. In addition, the average user
Choosing a Website Colour Scheme Read More »
Information is all around us. There’s no escaping it. On a daily basis, you’re exposed to it from so many sources, whether it’s social media, newspapers, books, blogs, films or anything else. Can you guess what they all have in common though? Well, I’ll tell you. It’s the text. It is a fantastic opportunity to
I Have Seen the FUTURA: The Importance of Typography in Website Design Read More »
In the previous blogs, we’ve looked at how we can design your website such that search engines like it. However, for whom else must we perfect the design of your website? Yes, you’ve guessed it – your human viewers. They’re just as important, so in this blog we’ll start to look at what we can
The Importance of Simplicity in Website Design Read More »
What’s the Situation? In an increasingly digital world, smartphone usage continues to rise. According to Statista, there are likely to have been 3.5 billion smartphone users in 2020, projected to rise to 3.8 billion in 2021. According to Oberlo, 48.62% of all global website traffic in 2020 was from mobile devices, which is a huge
Mobile Friendly Website Design Read More »
In previous blog posts, we’ve covered a lot of SEO (Search Engine Optimisation) aspects, which includes the use of keywords, meta descriptions (these are the descriptive text pieces that appear below a website link in a search engine) Google Maps and even social media. There are all, of course, incredibly important. If you follow the
SEO Best Practices for Structuring URLs Read More »
In years gone by, in the days before social media, businesses would advertise as best they could with newspapers, magazines, notice boards and billboards, to name but a few. In the social media era, things are different. If you stick to traditional advertising, you will easily lose out to your more tech-savvy competitors. In 2020,
Social Media Marketing Read More »
Why is Google Maps Important for my Business? You might not think it, but Google Maps is a very important (and free!) tool to help you grow your business. In my previous blog post, I talked about how it is vital that your website is properly optimised for search engines, so that Google’s algorithm (as
What is SEO? Have you got a website that doesn’t have many visitors, or do you sometimes struggle to find a website, even after you have made what should be a straightforward search for it? Well, it could be that little to no work has been done to make it visible to the public. That’s
Search Engine Optimisation Read More »
